Jumping off on my last post that answered why people take so many photos, I wanted to continue to delve into what photos and the rise of Instagram mean for the modern business. Photos are now more important than ever for how we present ourselves to the world. Consequentially, our “digital” personas and our “in-person” selves sometimes clash. Which “self” do we lead with? Which one should marketers cater to?

I’ve found that one way to gauge this is through the following question.

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It’s no surprise that the majority of people still care most about looking good in person. However, there are 7% of people who care most about looking good in photos, and another 37% that care about both equally. Though that number is somewhat lower than I would have anticipated, it is still relatively high.

As we would expect, those who care most about looking good in photos are more likely to be younger, and to spend more time on social media.

Those who care about both equally are more likely to be women, and are more likely to tell others about their favorite products. They are more likely to favor locally-owned businesses, and to follow health and fitness trends. Maybe this is due to the rising trend of Instagram accounts for fitness.

What This Means for Companies

Facebook bought Instagram for $1 Billion, and Credit Suisse estimates that Instagram will be a $5.7 Billion business by 2017. As evidenced by this incredible financial success, we might expect that the percentage of people who care most about looking good in photos will continue to rise. With that change, what else might?

Health and fitness companies advertise their products to people who want to look better in real life, but will they have to cater instead to those who want to look better in photos? Cosmetic companies may have to change their products to enhance looks in photos over “a night out.” Some already have.

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The popularity of photography apps like Instagram, and others that provide further enhancement of facial and body features, such as Facetune and SkinnyCamera, may continue to rise. In fact, Facetune, an app which evens out skin tone, whitens teeth, and erases blemishes, has already been the #1 App on iTunes, and continues to reign at the top of the charts. Additionally, articles that provide tips on how to look better in photos have become increasingly common.

Simply put, people may be leading with their “digital” selves more than ever before. Consequentially, businesses may have to meet this new persona in different ways, and cater to different preferences than they’ve had to in the past.

Like to take selfies? Have lots of portrait photos? Usually we take photos spontaneously, so they are often poor quality. Mobile users can edit photos easily with the Facetune app: a smart program for enhancing portrait photos. Facetune is packed with various features, like auto correction, teeth whitening, skin retouching, collection of filters and so on. It also allows you to choose trendy effects before taking a shot.

It comes as no surprise now that users on other platforms want something like that too. What to do if you need Facetune for PC? Since the app is created for mobiles only, you’ll need a decent alternative.

Check out PhotoWorks - a powerful but easy to use portrait editor that works fine on all Windows versions (Windows 10, 8, 7, Vista, XP). Just like Facetune, it has some magic under its hood too - an AI that can do all the hard job for you. PhotoWorks can also auto correct photos, apply makeup, reshape faces and top it all with gorgeous filters. Let’s take a closer look!

Facetune Alternative For PC With Portrait Editing Features

PhotoWorks is actually jam-packed with various tools necessary for portrait retouching. It is definitely worthy of being crowned as Facetune for a desktop. Why? You will be able to do tons of things! Here’s a short list:

Remove skin blemishes
Apply digital makeup
Tweak facial features
Replace background
Add effects and filters
Use creative blur and much more!

Just look at this picture edited with PhotoWorks:

How about trying these awesome features with your own photos? Then download the free trial version of PhotoWorks using the button below:

Clash of clans download free now. Now let's dwell on some of these features:

Sculpt Faces of Striking Beauty in a Click

Took a photo from a bad angle? Poor lighting killed a shot by accentuating the jawline? Take a deep breath - now you don’t have to spend hours trying to reshape the face with choppy selections! PhotoWorks is smart enough to recognize facial features and fix all the flaws automatically. All you need to do is drag a slider and see the magic in action. Chisel a thinner jaw, plump up lips, widen eyes - all of that in a click!

After

Get a Personal Pro Make-Up Artist

We often don’t have enough time to prepare for the shot. But, admit it, you’d not be against having a different lipstick color or highlighting your glance with dashy eyeshadows. You don’t need to worry about your looks anymore: apply makeup digitally with PhotoWorks! It’s similar to facetune but for computer, so you can improve your skin tone, get rid of glare, remove blemishes, play with shadow and lipstick colors.

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Replace Backgrounds to Your Liking

There is one more thing photographers do not like - spoiled backgrounds. They often break the whole idea and composition, thus all you have to do is replace them. PhotoWorks offers you an easy solution: use convenient brushes for separating an object from the background. AI will auto detect the edges and do all the hard work for you. Just place a few strokes and pick a new background from the built-in collection or one of your own.

After

Enjoy 150+ One-Click Effects

In this program like Facetune for PC, you can apply filters from various categories. One more plus - in PhotoWorks, you don’t have to purchase numerous effect packs after ordering the license. So feel free to enhance your pictures even more with the built-in collection of stunning one-click effects. Turn your photo into a vintage shot from the good old 50-s, add sunny vibes, improve the color scheme or make it look like a still frame from your favourite movie!

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Make Your Body Look Perfect

This Facetune for Windows allows you to not only enhance your facial features and apply digital make up, but also lets you improve your body shape. Narrow down the waist, add a nice curve near the hips and make your legs longer. Use special tools for separate areas like arms or breasts. Even if you mostly edit pictures of men, you can still take advantage of this option - increase muscle and chest size to make the men on your photos look more attractive.

After

Words are just words, so let’s see these features in action:

What the Media Say About PhotoWorks

Shutterbug

'PhotoWorks attempts to be a powerful trendsetting portrait photo editor in its own right. With its modest system requirements, clear interface, powerful tools, and content-aware AI, PhotoWorks is software that can be enjoyed by both new at portrait photography, and by seasoned pros.'(с)

PetaPixel

Facetune Demo Photos